This looks so cool -- a car remote-controllable by your BT-enabled phone. Imagine being able to bond this with your Pocket PC? Think of the development applications! I hope it uses a supported profile...
"For the ones who want to experience car racing outside of the phone, the limited-edition Bluetooth CAR-100 is the perfect accessory for a Sony Ericsson Bluetooth phone. Not much larger than a matchbox, this little speedster has two gears and can be navigated from up to 10 meters� distance with a phone�s keypad or joystick."