01-26-2006, 02:30 PM
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Editor Emeritus
Join Date: Aug 2006
Posts: 5,074
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Capturing Caressability
"One of the things we've been working on here is how to properly quantify a term we've been using to describe a certain attribute of some devices. We call it "caressability" and it's a term where it's easier to show examples than to explain. For example, iPod Nanos have caressability, Creative Zens don't. RAZR phones have it, LG phones don't. It's not something that's limited to portable electronics either. As was pointed out to me by a friend, Ferrari's have this attribute as well, Oldsmobiles do not. Breitling watches have it, Seiko watches do not. It's an important attribute to understand as it clearly resonates with consumers and can help elevate a product out of ordinary status (even if it only has ordinary features)."
Michael Gartenberg wants to know what gives a product "caressability," we would like to know that too. Why doesn't the 2125 have caressability? Does the Moto Q have caressability? When will Windows Mobile device manufacturers start focusing on this important attribute? We have talked about this topic in the past over here, but back then we didn't know the name for this attribute. ;-)
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