Digital Home Thoughts

Digital Home Thoughts - News & Reviews for the Digital Home

Register in our forums so you're ready for our next giveaway contest...

Zune Thoughts

Loading feed...

Apple Thoughts

Loading feed...

Laptop Thoughts

Loading feed...

Go Back   Thoughts Media Forums > DIGITAL HOME THOUGHTS > Digital Home Talk

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old 11-11-2010, 08:00 PM
Jason Dunn
Executive Editor
Jason Dunn's Avatar
Join Date: Aug 2006
Posts: 29,160
Default What Happened to Dell's Customization?

I don't know about you, but I feel like Dell's customization options have become dramatically restricted over the past year or so - it's like they're trying to get out of the custom, built-to-order computer business and into the "Buy Model A or Model B" business. I can't tell you how many times over the past year I've tried to spec out a computer or laptop and found that I'm locked into a "template" where the CPU, screen resolution, and GPU are locked down - allowing customization of the RAM and hard drive, and that's about it. 

Case in point: the above computer is the Dell Inspiron All-in-One desktop computer. My wife's aunt is looking for a new computer, and an all-in-one would have several advantages for her. Dell Canada's email promo talked up the touch-screen aspect, so I assumed that the touch screen was an integral part of the product and included in all versions - it's not. When you go to the product page, there are three configurations you can chose from:

  • The $599 model with an AMD X2 CPU at 1.6 Ghz, 3 GB of RAM, a 320 GB hard drive, and no touch screen
  • The $749 model with an AMD X2 CPU at 1.6 Ghz, 4 GB of RAM, a 500 GB hard drive, and the touch screen
  • The $849 model with an AMD X4 CPU at 2.3 Ghz, 4 GB of RAM, a 750 GB hard drive, and no touch screen

Bizarrely, you can't add a touch screen to the $849 model. Nor can you upgrade the CPU on the $749 model. So you have to choose between having a touch screen and having a powerful CPU. I can't think of any possible reason why the X4 CPU wouldn't be compatible inside the chassis of a computer with a touch panel. You can't add a bigger hard drive, or more RAM, to the $599 model.

Why would Dell force customers to chose between a touch screen - which is key to the product - and a quad-core CPU? I'd never suggest anyone buy a dual-core 1.6 Ghz CPU for a desktop computer - that's just not very much grunt.

Why is Dell restricting customers from building the computer they want? That's Dell's key advantage against HP in Canada - HP only sells locked-in product models here in Canada, much to my continued dismay - but I find Dell more and more inflexible when it comes to offering me choice as a customer. What's going on with you Dell?

Want to contact me personally? Use this. Want to read my personal blog? Check it out. Want to follow me on Twitter? Here you go.
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

All times are GMT +1. The time now is 08:50 AM.