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Go Back   Thoughts Media Forums > APPLE THOUGHTS > Apple iPhone, iPod Touch, iPad

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Old 03-28-2011, 07:25 PM
Jason Dunn
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Originally Posted by Deslock View Post
But $3 Jason? Have you actually seen one? The word precision comes to mind, especially compared to most <$40 cases. Given the smart cover's size and weight, I assume they contain earth magnets, and some R&D had to go into its slick design and operation. It seems obvious to me that Apple would lose money if they sold them at $3 each.
You're right, the precision engineering/manufacturing that would have to go into that design would drive up the cost a bit - but remember there's a reason why there are hundreds if not thousands of companies making iPod/iPhone/iPad case, shells, covers, etc....the mark-up on accessories in INSANE. I'd be shocked if it cost Apple more than $5 to make the poly iPad covers.
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