Alex Albrecht and Kevin Rose give a nice walkthrough of the end to end experience of getting a Zune, setting it up, and using it - along with some cool tips about how they use it along the way.
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This is nothing but shameless schilling for a corporate sponsor! Bleh!
Yeah, I didn't find out until afterwards that this was part of a Zune sponsorship - I'm surprised, and dismayed, that they didn't have something in the video that said it was a sponsored video. That's...odd. There's nothing wrong with sponsorship, but you have to tell the reader/viewer that this is a sponsored message. Anything less is dishonest.
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In their defense, they've been pushing the Zune for at least a year now. Their regular viewers no doubt know this (I used to be, but fratboy antics get old rather quickly).When they first started talking up the Zune, they made it very clear that Microsoft was furnishing them w/ Zune's and it was a product placement. It looks like this was a one-off for Microsoft, so I agree they should have made that clear.
I wonder if Kevin is still using one on that pretty Mac of his. I suppose there's always Parallels, but I suspect he's still firmly in the Ipod camp.