Zune Video Overview: Chris Stephenson and Tony Kiewel
We've put together another video from some of the stock video footage provided by Microsoft. Both Chris Stephenson, General Manager of Global Marketing, and Tony Kiewel, Head of A&R Sub Pop Records have a bit to say on what Zune is and what it has to offer. A YouTube version can be found below (quality isn't great, but it's easy to access).
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I'm a little worried...guess we always knew the social aspect was important to them, but if they're trying to actually make it the cornerstone of their marketing...um....when you're launching a new product, you can't really pitch to people the benefits of sharing when no one else has it.
At least it's microsoft, and we know if it loses a lot of money in the beginning they'll still prop it up.
Zune Video Overview: Chris Stephenson and Tony Kiewel
I'm a little worried...guess we always knew the social aspect was important to them, but if they're trying to actually make it the cornerstone of their marketing...um....when you're launching a new product, you can't really pitch to people the benefits of sharing when no one else has it.
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