iTunes New Video Encoding Compares Favorably To Blu-ray

"Ars was recently able to conclude that the newly launched iTunes movies encoded in 1080p do, in fact, look better than the same content encoded in 720p, despite the modest increase in file size. That's good news for iTunes customers. But the real question is: how do iTunes 1080p downloads compare to the reigning king of home video image quality-Blu-ray Disc (BRD)? This is what we set out to test."

With the recent announcement of the new iPad, Apple also launched iTunes movies encoded in 1080p. This was welcome news for many video enthusiasts. Many questioned, though, just how good the video and audio encoding would turn out to be, especially compared to Blu-ray. Ars Technica resources were up to the task of examining this question, and their report indicates the encoding is pretty good indeed (video, at least) although it is not quite as good as Blu-ray. The Read link has the complete story.