The Latest iPad Commercial

[Jeff Campbell]

<div class='os_post_top_link'><a href='http://9to5mac.com/ipadmagic?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+9To5Mac-MacAllDay+(9+to+5+Mac+-+Apple+Intelligence)' target='_blank'>http://9to5mac.com/ipadmagic?utm_so...e+Intelligence)</a><br /><br /></div><p><em>"Here's the latest iPad commercial. From delicious to magical..."</em></p><p><object width="600" height="360" data="http://www.youtube.com/v/Lpo__xhTSv8&amp;feature=player_embedded&amp;ap=&fmt=18" type="application/x-shockwave-flash"><param name="src" value="http://www.youtube.com/v/Lpo__xhTSv8&amp;feature=player_embedded&amp;ap=&fmt=18" /></object></p><p>Oh, and that song is called "Never Stop" by Chilly Gonzalez [<a href="http://click.linksynergy.com/fs-bin/click?id=VoxLcfp5Si4&amp;subid=&amp;offerid=177776.1&amp;type=10&amp;tmpid=5573&amp;RD_PARM1=http://itunes.apple.com/us/album/never-stop/id384427078" target="_blank">affiliate link</a>] in case you were curious.&nbsp;</p>

[Brad Adrian]

As a tangential comment, I've always wondered how marketing/advertising firms select music such as this for commercials.

For example, I think the tune accompanying this ad is catchy, so I found it on iTunes and listened to it and other songs by the same artist. I'm no prude, but the lyrics to this song are "PG-13" and are bothersome enough to me that I definitely will not purchase this artist's music. In addition, I'm afraid that every time in the near future that I see an iPad ad or hear this little tune on the commercials I'm going to have a pretty pronounced negative reaction.

Not really what Apple was hoping for, I'm sure.

Just makes you wonder, though, if those folks actually listened to the entire song before selecting it or not.