Hooch Tan
07-10-2010, 06:00 PM
<div class='os_post_top_link'><a href='http://adage.com/digitalnext/post.php?article_id=144849' target='_blank'>http://adage.com/digitalnext/post.p...ticle_id=144849</a><br /><br /></div><p><em>"Basically, I spend a sizable chunk of money per month to access content and have a lot of screens on which I can consume it. If there is a person in the world who should be able to access the show through legal means it's me. Things are never that easy -- here is how my quest for Jack Donaghy inspiration unfolded:"</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/dht/auto/1278763724.usr20447.jpg" style="border: 1px solid #d2d2bb;" /></p><p>Big Media, as Keith Richman calls it, is still in the process of figuring online distribution out. How can that be? We have had technology to do this for years! If one reads his journey through frustration, you should be able to note that he tries to make use of several different technologies, all of which are capable of providing him with Fey and company. It also seems odd that his claim to having multiple different technologies is supposed to make his entertainment easier, where I find a mixed bag as much more difficult to manage. Still, the challenge with Big Media is that it is not one entity, but a lot of entities, all wanting some form of money or control for their contribution. Look at how long it is taking for WKRP in Cincinnati to come out on DVD in its entirety. A shakedown is in order, and there will eventually be a consolidation of media distribution channels, along with its own set of problems, and hopefully then, we will find getting what we want a bit easier.</p>