Insights On Microsoft's Mobile Platforms From Frank Prengel

[Brad Wasson]

<div class='os_post_top_link'><a href='http://tamsppc.tamoggemon.com/2010/07/07/microsofts-frank-prengel-on-windows-mobile/' target='_blank'>http://tamsppc.tamoggemon.com/2010/...windows-mobile/</a><br /><br /></div><p><em>"Ever since Microsoft announced Windows Phone 7 at the Mobile World Congress, loads of - sometimes contradictory - information has been pouring out of Microsoft. Given our traditionally good relationship with Microsoft Germany, I have managed to grab a hold of Microsoft Germany's Mobile Technical Evangelist #1. As usual, he was extremely talkative and had a lot to say on Microsoft's future roadmap."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/wpt/auto/1278642477.usr110171.jpg" style="border: 0;" /></p><p>Tam Hanna from Tamms PPC - The Windows Phone Blog had an opportunity to sit with Frank Prengel and learn more about Microsoft's thinking about their mobile platforms. It is worth a few moments of your time to read the interview as the discussion is quite far reaching. A couple of the highlights include Prengel's comment that "Windows Phone 7 is a new kind of smartphone which is designed for people who are looking for a mobile platform that is fresh, exciting, and supports them in everything they do in their private and business life". He also comments that the Windows Mobile platform was really intended to replicate the desktop experience on a phone, while with the first release of Windows Phone 7 the focus is on the user's experience. Head over to Tam's site to also learn more about Windows Embedded Handheld.</p>

[efjay]

All these interviews are all repeating the same line about how great WP7 is for consumers and how now suddenly WM 6.5 is for enterprise. How about all those WM 6.5 devices that have been sold, and are still being sold to consumers? Why continue to sell to consumers if its now being targeted mainly at enterprise? Seems to me MS is now singing a new tune regarding WM 6.5 and how it fits into their mobile strategy.

[Fritzly]

All these interviews are all repeating the same line about how great WP7 is for consumers and how now suddenly WM 6.5 is for enterprise. How about all those WM 6.5 devices that have been sold, and are still being sold to consumers? Why continue to sell to consumers if its now being targeted mainly at enterprise? Seems to me MS is now singing a new tune regarding WM 6.5 and how it fits into their mobile strategy.

In my opinion this is just the first wave of advertising for WP7: several MS "executives" repeat the same PR pitch without even be able to rephrase the concept, something that would give a little more credibility to these statements, and complacent web sites pump them to the public.

A kind o viral campaign, very poorly conceived and executed..... but this is nothing new.