Log in

View Full Version : Crazy Asian Marketing That Makes No Sense

Jason Dunn
06-30-2010, 03:00 AM
<div class='os_post_top_link'><a href='http://www.engadget.com/2010/06/28/samsung-n230-netbook-ships-with-13-8-hours-of-pretend-fun/' target='_blank'>http://www.engadget.com/2010/06/28/...of-pretend-fun/</a><br /><br /></div><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/lpt/auto/1277850905.usr1.jpg" style="border: 1px solid #d2d2bb;" /></p><p>The delightfully stupid image above comes courtesy of <a href="http://www.engadget.com/2010/06/28/samsung-n230-netbook-ships-with-13-8-hours-of-pretend-fun/" target="_blank">Engadget's post</a> on the Samsung N230. <a href="http://www.engadget.com/photos/samsung-n230-netbook-comes-loaded-with-13-8-hours-of-pretend-fun/#3124391" target="_blank">Engadget's gallery on this netbook</a> has more images like the one above; is this really how Asian companies such as Samsung perceive North Americans? Do they really think that marketing their products like this is the best way to sell them? I often marvel at how impactful Apple's TV ads are, but when your competition is using marketing approaches like this - women in a field of grass playing with bubbles and holding your product - there's not much of a marketing battle going on. If you're going to advertise a netbook with a 13+ hour battery life, you need to show a business mobile worker, using your product throughout their busy day without needing to stop and recharge it - and it doesn't matter if that "worker" is a mom, a student, or a salesperson. Just please don't use "hot chicks" playing with bubbles - that's how you sell a whole different type of products, and netbooks aren't amongst them.</p>

Jerry Raia
06-30-2010, 03:22 AM
Hold on Jason! I often blow bubbles when using my devices. I just never told anyone. :D

Michael Knutson
06-30-2010, 06:25 PM
And to think, I actually paid extra for Windows 7 compatibility bubbles ...

Actually I agree, and am a bit sad at how we North Americans seem to be seen from Asia. Looks like their focus is solely on the demographic that includes young males intrigued by hot chicks and bubbles. I certainly like both, but probably wouldn't make my buying decision based on it. Maybe if I were 20 years old, and just starting in the work force ...

Lee Yuan Sheng
07-04-2010, 12:05 PM
Must be an East Asian thing then. :D