Jason Dunn
06-30-2010, 03:00 AM
<div class='os_post_top_link'><a href='http://www.engadget.com/2010/06/28/samsung-n230-netbook-ships-with-13-8-hours-of-pretend-fun/' target='_blank'>http://www.engadget.com/2010/06/28/...of-pretend-fun/</a><br /><br /></div><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/lpt/auto/1277850905.usr1.jpg" style="border: 1px solid #d2d2bb;" /></p><p>The delightfully stupid image above comes courtesy of <a href="http://www.engadget.com/2010/06/28/samsung-n230-netbook-ships-with-13-8-hours-of-pretend-fun/" target="_blank">Engadget's post</a> on the Samsung N230. <a href="http://www.engadget.com/photos/samsung-n230-netbook-comes-loaded-with-13-8-hours-of-pretend-fun/#3124391" target="_blank">Engadget's gallery on this netbook</a> has more images like the one above; is this really how Asian companies such as Samsung perceive North Americans? Do they really think that marketing their products like this is the best way to sell them? I often marvel at how impactful Apple's TV ads are, but when your competition is using marketing approaches like this - women in a field of grass playing with bubbles and holding your product - there's not much of a marketing battle going on. If you're going to advertise a netbook with a 13+ hour battery life, you need to show a business mobile worker, using your product throughout their busy day without needing to stop and recharge it - and it doesn't matter if that "worker" is a mom, a student, or a salesperson. Just please don't use "hot chicks" playing with bubbles - that's how you sell a whole different type of products, and netbooks aren't amongst them.</p>