Log in

View Full Version : Have No Fear, iAd is Here (But You Can Opt Out, Sort Of...)


Jeff Campbell
06-23-2010, 03:00 PM
<div class='os_post_top_link'><a href='http://www.cultofmac.com/apple-makes-it-easy-to-opt-out-of-iad-slurping-up-your-personal-details/47678?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+cultofmac/bFow+(Cult+of+Mac)' target='_blank'>http://www.cultofmac.com/apple-make...w+(Cult+of+Mac)</a><br /><br /></div><p><em>"With yesterday's major update to iOS comes a major new source of revenue for both Cupertino and app developers: iAd, Apple's new mobile advertising service."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1277252199.usr105634.jpg" style="border: 1px solid #d2d2bb;" /></p><p>Yes, Apple is giving you an "opt out" option, but all that means is that the ads you do see may not be very relevant to you. If you go to&nbsp;https://oo.apple.com/ on your mobile device, you can opt out of sharing your information with iAd so they don't send you user-targeted ads. So really, what is the point of that? If I have to see ads, I'd like to see ads I might have an interest in. What are your thoughts?&nbsp;</p>

Bob12
06-23-2010, 03:17 PM
I agree, at least for now. If it helps keep app prices down, and they're not a nuisance, I have no problem with it.

Brad Adrian
06-23-2010, 07:40 PM
IMO, Hulu does a pretty good job of soliciting feedback about the relevance of its advertising and then of actually tailoring subsequent ads. They're a good model to emulate.