Jeff Campbell
04-20-2010, 03:00 PM
<div class='os_post_top_link'><a href='http://www.9to5mac.com/apple_iphone_recall?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+9To5Mac-MacAllDay+(9+to+5+Mac+-+Apple+Intelligence)' target='_blank'>http://www.9to5mac.com/apple_iphone...e+Intelligence)</a><br /><br /></div><p><em>"Apple's most senior legal chief has approached Gizmodo demanding the return of the iPhone 4G, revelations of which dominated news headlines yesterday."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1271769140.usr105634.jpg" style="border: 1px solid #d2d2bb;" /></p><p>I'm sure you are all aware of the news over the last few days, about the "4G" iPhone in the wild. Skepticism turned towards belief as more details emerged about the iPhone that was lost in a bar and <a href="http://gizmodo.com/5520164/this-is-apples-next-iphone?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+gizmodo/full+(Gizmodo)" target="_blank">reported by Gizmodo</a>, who in turn <a href="http://news.yahoo.com/s/ap/20100419/ap_on_hi_te/us_tec_apple_iphone" target="_blank">paid a few bucks</a> to get it in their offices. Now it appears Apple legal has sent them a letter demanding the "property" be returned (and has been returned according to <a href="http://www.cultofmac.com/apple-formally-asks-for-iphone-back-gizmodo-returns-it/39045?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+cultofmac/bFow+(Cult+of+Mac)" target="_blank">Cult of Mac</a>). So it all adds up to either a <a href="http://gizmodo.com/5520438/how-apple-lost-the-next-iphone" target="_blank">bad luck story for the engineer</a> that lost it or a <a href="http://www.itwire.com/opinion-and-analysis/core-dump/38428-next-iphone-out-of-the-bag-accidental-loss-or-a-marketing-ploy" target="_blank">well planned PR scheme</a>. What are your thoughts about the "new look" and the idea that this may have been just a huge PR event?</p>