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View Full Version : Oh, What's in a Name Anyway?


Jeff Campbell
04-02-2010, 05:00 PM
<div class='os_post_top_link'><a href='http://www.itwire.com/your-it-news/home-it/37941-apples-ipad-dreams-come-true-as-fujitsu-surrenders' target='_blank'>http://www.itwire.com/your-it-news/...itsu-surrenders</a><br /><br /></div><p><em>"Apple's uncanny ability to get its own way goes up another notch in the legendary stakes as it does an unknown deal with Fujitsu to assign the entire interest in the iPad name over to the Captains of Crunch!"</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1269554887.usr105634.jpg" /></p><p>This story is week old or thereabouts, but I find it funny that Apple went ahead with the name of the product and promoting it based on a name they didn't even own at the time! According to the article the deal to purchase the name from Fujitsu (or for Fujitsu to let Apple use it if that is the case) wasn't even a done deal until about March 17th. That is cutting it rather close.*</p>

Sven Johannsen
04-03-2010, 04:08 AM
What's in a name? Why everything. Would city dwellers eat pigeon? But serve up squab and they'll pay a premium. Who would eat a poor little baby cow....but veal...that's something altogether different. Think your wife would like a weasle coat? How about mink or ermine? Why do you think they are called Rocky Mountain Oysters? It's all in what you call it. Maybe a rose, by any other name, would smell as sweet, but the marketing guys will tell you couldn't sell it if you called it skunk flower.;)

Jeff Campbell
04-05-2010, 05:32 PM
Oh I know, I was just being a bit sarcastic, and I'm thinking you are too ;)