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View Full Version : Apple 2010 Q1 Results


Jeff Campbell
01-26-2010, 03:00 PM
<div class='os_post_top_link'><a href='http://smokingapples.com/asides/apple-reports-first-quarter-results/' target='_blank'>http://smokingapples.com/asides/app...uarter-results/</a><br /><br /></div><p><em>"Apple today announced financial results for its fiscal 2010 first quarter ended December 26, 2009. The Company posted revenue of $15.68 billion and a net quarterly profit of $3.38 billion, or $3.67 per diluted share. These results compare to revenue of $11.88 billion and net quarterly profit of $2.26 billion, or $2.50 per diluted share, in the year-ago quarter. Gross margin was 40.9 percent, up from 37.9 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter's revenue."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/wpt/auto/1263308606.usr105634.jpg" /></p><p>And to top it off, according to the report, Apple<em>&nbsp;"sold 3.36 million Macintosh computers during the quarter, representing a 33 percent unit increase over the year-ago quarter. The Company sold 8.7 million iPhones in the quarter, representing 100 percent unit growth over the year-ago quarter. Apple sold 21 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter." </em></p><p><em></em>Pretty solid quarter, and according to Steve Jobs, they are <em>"planning to release this year are very strong, starting this week with a major new product that we're really excited about." </em>Can't wait for tomorrow.</p>

doogald
01-26-2010, 07:17 PM
It was an amazing quarter, especially knowing that Apple's Macs were "competing" (a bit) with the new Windows7 release, plus iPhones were getting marketing hammer from Verizon with the Droid. I would not have been surprised to hear about a flat quarter, as many people waiting for Windows 7 pulled the trigger and bought new PCs, but, if that did happen, it did not seem to affect the Mac market at all. And I wonder if the success of the iPhone internationally is attracting more global customers to the Mac platform, as the increased international sales demonstrate.