Jeff Campbell
10-28-2009, 05:00 PM
<div class='os_post_top_link'><a href='http://appadvice.com/appnn/2009/10/app-store-developer-benefits-from-an-android-ad/' target='_blank'>http://appadvice.com/appnn/2009/10/...-an-android-ad/</a><br /><br /></div><p><em>"Israeli iPhone app developer house ApParty had a huge surprise earlier this month when they received their sales results, indeed they had increased by almost a 100%, and this mostly on the American market. While trying to find out what could have possibly impacted them so strongly they discovered a very interesting story."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1256477804.usr105634.jpg" style="border: 1px solid #d2d2bb;" /></p><p>The story is that the latest T-Mobile Android ad featured a program very similar to the <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=300601432&mt=8" target="_blank">iFog</a> app developed by <a href="http://www.myapparty.com" target="_blank">ApParty</a>. Sales of the iFog app jumped 100% in the U.S. market shortly after the ad aired, causing the app to break the top 20 app list. So the theory is that iPhone/iPod Touch owners searched for similar app after seeing the commercial, and found iFog. I don't see myself getting much use out of this app however so I'll keep my 99 cents. </p>