Apple's Q4 2009 Results

[Jeff Campbell]

<div class='os_post_top_link'><a href='http://arstechnica.com/apple/news/2009/10/apple-q4-2009-conference-call.ars?utm_source=rss&utm_medium=rss&utm_campaign=rss' target='_blank'>http://arstechnica.com/apple/news/2...tm_campaign=rss</a><br /><br /></div><p><em>"Apple's fiscal results are out and they are, as expected, quite good. The company reported profits of $9.87 billion compared to $7.9 billion in the year ago quarter."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1255997497.usr105634.jpg" style="border: 1px solid #d2d2bb;" /></p><p>Apple also sold 3.05 million Macs which was a 17% increase from last year. On the iPod front, down 8% at 10.2 million sold while the iPhone sales hit 7.4 million, which was a 7% increase from the same time last year. Pretty hefty profit especially in these economic times, and Steve Jobs said they had a <em>"great lineup"</em> for the holidays and some <em>"new products in the pipeline for 2010."</em> Hmmm, let the rumors begin! More info can be found on the <a href="http://www.apple.com/investor" target="_blank">Apple investor</a> site, or from their <a href="http://www.apple.com/pr/library/2009/10/19results.html" target="_blank">press release</a>.</p>

[doogald]

iPods were down, but iPod Touch revenue doubled year over year. Just as that market is saturated, Apple figured out a way to keep their advantage.

Truly unreal results. I recall reading all sorts of people guessing that, without a Netbook, Apple would struggle in a down economy this year, losing PC market share, etc. That sounds so logical, but it turned out that they were smart not to dive down to compete in a low-margin market, thriving instead when everybody else's non-Netbooks struggle.

Ok, that said, I wonder what's going to happen this quarter, with the release of Win 7. How many people will pull the trigger on new Windows computers now that 7 is here? It'll be interesting to see where things go.