Jeff Campbell
02-20-2009, 06:00 PM
<div class='os_post_top_link'><a href='http://www.appleinsider.com/articles/09/02/19/iphone_app_usage_declining_rapidly_after_first_downloads.html' target='_blank'>http://www.appleinsider.com/article..._downloads.html</a><br /><br /></div><p><em>"The vast majority of apps downloaded from the App Store are in use by less than 5% of users after one month has passed since the download, according to an analytics firm that is also shedding light on other aspects of the business."</em></p><p><em><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1235103952.usr105634.jpg" /></em></p><p>Not surprisingly, games are used for longer periods than any other application category. According to the article, sports apps are best at retaining users over the short term, while entertainment apps are better for the long term retention. Interesting stats, and I must admit I need to do some cleanup of my iPhone. There are many apps on there that I haven't opened in months, and as it sits now, I have 8 pages to scroll through. Talk about an organizational nightmare, but you never know when you might need that one app, right? </p>