Jeff Campbell
02-13-2009, 06:00 PM
<div class='os_post_top_link'><a href='http://www.ifoapplestore.com/db/2009/02/12/apple-plans-major-store-space-reorganization/' target='_blank'>http://www.ifoapplestore.com/db/200...reorganization/</a><br /><br /></div><p><em>"On the heels of an iPhone/iPod display table make-over, Apple plans to entirely reorganize and refocus space within the stores to emphasize customer education, and software over hardware."</em></p><p><em><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1234469183.usr105634.jpg" style="border: 1px solid #d2d2bb;" /></em></p><p><em>Photo: Apple Store, Pacific Centre, Vancouver B.C.</em></p><p>It appears Apple is shifting focus from hardware to software, putting the applications and digital features of <a href="http://www.apple.com/" target="_blank">Apple</a> as the focus when you enter the stores. They will also have a section at the entrance called "Why You'll Love a Mac", and right after that they will focus on the various software suites<a href="http://www.apple.com/ilife/" target="_blank"> iLife</a> and <a href="http://www.apple.com/iwork/" target="_blank">iWork</a>. Wonder if this is to make the switcher more comfortable with their decision, or to show the new customer that <a href="http://www.apple.com/" target="_blank">Apple</a> is more than just a hardware company? I suppose it could be for both. The change is expected to take place, along with retraining the staff, over the next few weeks. </p>