Jeff Campbell
02-05-2009, 08:00 PM
<div class='os_post_top_link'><a href='http://www.businessweek.com/technology/content/feb2009/tc2009023_256119.htm' target='_blank'>http://www.businessweek.com/technol...9023_256119.htm</a><br /><br /></div><p><em>"It's time to drop the hobby talk. First-quarter unit sales of Apple TV tripled from a year earlier, in part due to a software update introduced a year ago that lets users rent movies, including some in the ultra-crisp high-definition format. Version 1.0 of Apple TV let users watch programming purchased from iTunes or downloaded off Google's (<a href="http://finance.google.com/finance?client=ob&q=NASDAQ:GOOG" target="_blank">GOOG</a>) YouTube."</em></p><p><em><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1233811360.usr105634.jpg" style="border: 1px solid #d2d2bb;" /></em></p><p>That is quite a jump in sales, and if that doesn't get Apple's attention I'm not sure what will. I love my Apple TV, even with all it's limitations (no <a href="http://www.netflix.com" target="_blank">Netflix</a> interface for one) and I keep hoping for that news item that tells me something big is going to happen with it. Granted, since it's original inception when it was deemed a<a href="http://www.forbes.com/2007/09/24/apple-itv-media-tech-cx_pco_0925paidcontent.html" target="_blank"> failure</a> due to lack of options, it has gotten some upgrades (<a href="http://www.youtube.com" target="_blank">YouTube</a>, rentals and HD to name a few). I just wish they would take it more serious and really hit a home run with it, is that too much to ask? </p>