David Tucker
05-16-2007, 07:24 PM
<div class='os_post_top_link'><a href='http://www.zunerama.com/articles_015.php#070514_zune_story' target='_blank'>http://www.zunerama.com/articles_015.php#070514_zune_story</a><br /><br /></div><em>"NPD data does not include Amazon sales information. But Amazon's data seems to validate that Zune has a secure hold on 2nd place in the market, effectively knocking down hard drive-based players from Creative, Cowon, Toshiba, Archos, and iRiver - as well as older 5G and 4G models of iPods."</em> <br /><br />I have to really applaud <a href="http://www.zunerama.com/articles_015.php#070514_zune_story">Harvey Chute's research</a> into all this data. There has been a lot of dispute about whether or not the NPD data is even worth anything since some vendors aren't included. The only one that really matters is the Apple stores. That is the only store that won't match up the percentages given in the NPD. I don't know how much of Apple's sales come from their stores so any market share we have is going to be skewed. But given that it will always be skewed without that data from Apple, at least we have a common point of reference. <br /><br />Going back to the article on Zunerama, Harvey has tracked sales for the past month of high end DAPs. The Zune has been the second best seller after the iPod. Interestingly, the white player has overtaken the brown. I remember that at one point the brown was far above the white. Harvey feels that the Zune is mostly just eating into Apple's competitors rather than Apple itself but that assertion is harder to make since the sales rank doesn't give us any indication of that. <br /><br />Overall I'd say that the news for the Zune's first generation is rather rosy!