Jason Dunn
07-15-2008, 10:28 PM
<div class='os_post_top_link'><a href='http://blog.inspiretech.com/archives/2008/07/15/new-era-caps-and-zune-team-up/' target='_blank'>http://blog.inspiretech.com/archive...d-zune-team-up/</a><br /><br /></div><p><em>"Renowned hat maker New Era and Microsoft's Zune have teamed up to release a line of limited-edition caps, podcasts, webisodes and events as part of a new marketing campaign. New Era and Zune both cater to hip, trend-setting music-lovers so it's only natural that both companies have partnered up. New Era will create four limited-edition 59FIFTY caps that will have custom designs from popular musicians. Zune will also make a small number of customized Zune players with the cap designs."</em></p><p><img style="border: 0pt none;" src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/zt/auto/1216156554.usr1.jpg" alt="" /></p><p>I'm definitely not hip enough to have heard of New Era, but apparently someone else on the Zune team has and they've teamed up in a cross-promotional affair. It's not going to sell a lot of Zunes - moves like this are around building brand awareness amongst certain segments of the population. The hat wearing types for instance.</p>