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View Full Version : Digiwaxx Media and Microsoft Zune Announce Partnership

Jason Dunn
04-25-2007, 07:25 PM
<div class='os_post_top_link'><a href='http://www.allhiphop.com/hiphopnews/?ID=6984' target='_blank'>http://www.allhiphop.com/hiphopnews/?ID=6984</a><br /><br /></div><em>&quot;Hip-Hop music and culture will continue its expansion into the world of technology, thanks to a new partnership between Digiwaxx Media and Microsoft. The recently announced alliance will focus on Microsoft&rsquo;s popular music device Zune as the two companies work to create a comprehensive music and entertainment agenda that will focus on urban culture and its effects on relevant lifestyle contributors, influencers, and tastemakers. The partnership is a big step for Digiwaxx, according to the company&rsquo;s CEO Corey &ldquo;CL&rdquo; Llewellyn. &ldquo;We are excited about the opportunity to partner with such a major technology player as Microsoft...it speaks to the growing importance of urban culture and its influence, globally and within corporate America.&rdquo; Created in 1998 by Llewellyn and Drew Edgar, Digiwaxx Media has become a leader in technological advances in music distribution and promotion, by marketing new music and artists to more than 17,000 member DJs and music influencers around the world.&quot;</em><br /><br />I'm posting this because although I've never heard of Digiwaxx Media before, but I figure there may be some DJ-types that read this site and will know more about what this announcement means than I do.

04-26-2007, 02:51 AM
I'm just guessing, but I think Microsoft will create branded content in MarketPlace tailored for various target groups. At least I hope so because I don't want the whole Zune experience to a single genre because thats whats popular.