Janak Parekh
11-06-2006, 06:00 PM
<div class='os_post_top_link'><a href='http://adage.com/digital/article?article_id=112915' target='_blank'>http://adage.com/digital/article?article_id=112915</a><br /><br /></div><i>"'Soon, you'll be able to take your YouTube with you. Within the next year YouTube hopes to 'have something on a mobile device,' said Chad Hurley, addressing advertising executives at today's OgivlyOne Digital Media Summit. 'It's a huge market and with our video lengths, it's a natural.' Mr. Hurley didn't specify how the company would monetize it. 'It would be great to make the ad model work on a mobile device,' he said. 'I haven't seen that work.'"</i><br /><br />I know our readers have clamored for this in the past, and with the explosion of mobile data and smart phones, it seems like a natural fit. Alas, the article lacks more details, presumably so because YouTube hasn't figured out how they're going to do it as of yet.