Are You Up & Coming?

[Andy Sjostrom]

<div class='os_post_top_link'><a href='http://corp.handango.com/PressRelease.jsp?siteId=311&CKey=1_PRESSRELEASE_PR092804a&option=pressroom' target='_blank'>http://corp.handango.com/PressRelea...ption=pressroom</a><br /><br /></div>New to Windows Mobile based application development but have this great idea that your'e just dying to develop, market and sell? Then you should check out Handango's Up & Comers Program for developers. The program was announced in late September and the purpose of the program is "to identify and promote promising new, small developers and their applications throughout Handango's worldwide network." According to the press release, developers accepted into the program will receive:<br /><li> More than $12,000 in complimentary marketing<br /><li> Featured placement in a new "What's Next: Great Software You've Never Tried" section on Handango sites<br /><li> And much more<br /><br />All a developer has to do to apply is email partners-at-handango.com. Read the <a href="http://corp.handango.com/PressRelease.jsp?siteId=311&CKey=1_PRESSRELEASE_PR092804a&option=pressroom">press release</a> for more details!

[lapchinj]

I couldn't let this post pass unanswered. Its way to important to let this topic slide by.

This has to be a great opportunity for anyone who needs help marketing a product. Marketing has to be the hardest part of any development effort to get right and to get a product noticed. Besides developers should never market or QA their own work. With Handango's customer base this deal is more like a gift. But hey, they make sales so why shouldn't they invest. That was always a big plus doing business with Microsoft since they always bent over backwards for the developer. Developers mean product and product means money to be made. If they help or invest in a product everyone make out. The marketing portion of a product has always been the biggest expense not the code and if not done right could mean a good product going down the drain (and some people having a problem with their next meal).

Jeff-