Skoobouy
11-19-2003, 11:43 PM
There was an interesting bit of posts in the Brighthand thread about the so-called "death of Pocket PC" arising out of speculation that M$ has a new baby, the smart phone, and no longer loves the Pocket PC anymore.
All well and good, but then came the few posts (now) at the end explaining why a Microsoft Rep would carry a Blackberry, which the pessimists call a "competitor." In truth, I think that the BB vs. Pocket PC or Palm is more likely an issue analagous to Bluetooth vs. WiFi--some overlapping applications and exclusive advantages, but ultimately non-competing. However, something else I noticed was this interesting comment, made by Mark Rejhon:Blackberry: The undisputed king of instant push email that instantly shows up on your wireless device **mere seconds** after they are sent from desktop, like an alphanumeric pager or SMS with unlimited message size and attachments. None of the 15 second email polling from smartphones.
I wish PDAs would become ubiquitous, like televisions or the traditional telephone or the PC, but I don't think it can happen. However, I don't believe it has much to do with simple competition from smartphones. Rather, I think Pocket PCs are too "General Purpose" to catch on. Unfortunately, if I try to explain this, I have to abandon pragmatism and go straight for consumer psychology.
Pocket PCs do a boat-load. There's no disputing that. But the problem is not that they don't do enough, but rather that they don't do one big thing. Maybe I'm only rehashing the old problem of the "killer app," but really I think there are more basic problems here. Personal computers were word processors and spreadsheet machines before they were used for anything else (inside the consumers' homes, that is). Word-processors were hugely popular because of their sanity-saving advantages over traditional typewriters. It was only later that PCs became "Internet terminals." Similarly, PDAs were originally PIMs. However, electronic PIMs never really stole the show from paper organizers. I won't list the reasons.
So, the problem is that PDA companies (thanks to Microsoft) began moving away from selling PIMs to selling converged devices in general. Convergence for convergence's sake. And, for some reason I can't understand (because I personally love conv. for conv's sake), this doesn't ever catch on. Convergence is a good thing, but it only becomes popular when it grows out of a device which already has a user-base strongly attached to a clear, primary, popular function. Examples: Playstation 2 + DVD; Cell phones + Internet; MP3 players + PIM; Microwave ovens + a clock; shampoo + conditioner; and so forth.
But PDAs do everything equally. PIM + data viewing + news + music + pictures + games + ebooks + recording + wireless + CIR + + +... And as much as I could conceive of a life whose nearly every data need is served by a machine weighing 4.5oz, there has never been a product in history which has been successfully marketed starting from "convergence for convergence's sake." Even the almighty PC had to evolve to get to where it is today. And this brings us back to the Blackberry. The BB is: E-mail + PIM. Hence it has achieved a certain security which Pocket PCs don't have, and which Palm based machines are in danger of losing.
Hence my conclusion: for PDAs to "survive" (whatever that means) they must go beyond the "killer app"--they must have one unambiguous primary function that everyone and their mother can see the head-smackingly-obvious use for... and mere PIM apps don't cut it because electronic PIMs have never supplanted paper organizers. Rather, I think that this function is satisfying, easy, affordable wireless Web. I think this would save PPC from getting absorbed into cell phones. But it has to be created, supported, and marketted like nothing else matters.
All well and good, but then came the few posts (now) at the end explaining why a Microsoft Rep would carry a Blackberry, which the pessimists call a "competitor." In truth, I think that the BB vs. Pocket PC or Palm is more likely an issue analagous to Bluetooth vs. WiFi--some overlapping applications and exclusive advantages, but ultimately non-competing. However, something else I noticed was this interesting comment, made by Mark Rejhon:Blackberry: The undisputed king of instant push email that instantly shows up on your wireless device **mere seconds** after they are sent from desktop, like an alphanumeric pager or SMS with unlimited message size and attachments. None of the 15 second email polling from smartphones.
I wish PDAs would become ubiquitous, like televisions or the traditional telephone or the PC, but I don't think it can happen. However, I don't believe it has much to do with simple competition from smartphones. Rather, I think Pocket PCs are too "General Purpose" to catch on. Unfortunately, if I try to explain this, I have to abandon pragmatism and go straight for consumer psychology.
Pocket PCs do a boat-load. There's no disputing that. But the problem is not that they don't do enough, but rather that they don't do one big thing. Maybe I'm only rehashing the old problem of the "killer app," but really I think there are more basic problems here. Personal computers were word processors and spreadsheet machines before they were used for anything else (inside the consumers' homes, that is). Word-processors were hugely popular because of their sanity-saving advantages over traditional typewriters. It was only later that PCs became "Internet terminals." Similarly, PDAs were originally PIMs. However, electronic PIMs never really stole the show from paper organizers. I won't list the reasons.
So, the problem is that PDA companies (thanks to Microsoft) began moving away from selling PIMs to selling converged devices in general. Convergence for convergence's sake. And, for some reason I can't understand (because I personally love conv. for conv's sake), this doesn't ever catch on. Convergence is a good thing, but it only becomes popular when it grows out of a device which already has a user-base strongly attached to a clear, primary, popular function. Examples: Playstation 2 + DVD; Cell phones + Internet; MP3 players + PIM; Microwave ovens + a clock; shampoo + conditioner; and so forth.
But PDAs do everything equally. PIM + data viewing + news + music + pictures + games + ebooks + recording + wireless + CIR + + +... And as much as I could conceive of a life whose nearly every data need is served by a machine weighing 4.5oz, there has never been a product in history which has been successfully marketed starting from "convergence for convergence's sake." Even the almighty PC had to evolve to get to where it is today. And this brings us back to the Blackberry. The BB is: E-mail + PIM. Hence it has achieved a certain security which Pocket PCs don't have, and which Palm based machines are in danger of losing.
Hence my conclusion: for PDAs to "survive" (whatever that means) they must go beyond the "killer app"--they must have one unambiguous primary function that everyone and their mother can see the head-smackingly-obvious use for... and mere PIM apps don't cut it because electronic PIMs have never supplanted paper organizers. Rather, I think that this function is satisfying, easy, affordable wireless Web. I think this would save PPC from getting absorbed into cell phones. But it has to be created, supported, and marketted like nothing else matters.