JohnnyFlash
05-23-2002, 05:48 PM
FOR IMMEDIATE RELEASE
Contact:
Joanna Krouskup
Stoneport Technologies, LLC
[email protected]
Toll free (866) 732-7638
Stoneport to Launch Lifestylus™, a PDA Software Sales Channel
PORTLAND, ME, MAY 23, 2002 – Stoneport Technologies, LLC announces the June 5th launch of Lifestylus.com, its online store for selling software for PDAs including PalmOS, PocketPC, WindowsCE, EPOC, and Newton devices, as a way to address developer issues and guide consumers to PDA software that is relevant to their lifestyle.
Lifestylus' unique lifestyle approach takes a fresh organizational perspective to marketing PDA software not yet seen in the PDA software distribution business. The primary benefit to developers with Lifestylus targeted marketing is effectively building product visibility through lifestyle association. Customers benefit by quickly and easily identifying applicable products using the lifestyle navigation of the storefront.
Customers will find software easily with relevant shopping
"The idea behind Lifestylus is simple", says Brian Wachter, Stoneport’s CEO, "you no longer have to know what software you want to purchase, you just have to know who you are." Lifestylus sets itself apart from other online resellers of PDA software by allowing customers to shop according to their lifestyle interests. For example, on Lifestylus.com a consumer can click on "pilot" from the lifestyle list to be presented with PDA software that is specifically designed for pilots. Wachter states, "Our goal is to make shopping for PDA software relevant. We know how frustrating it can be to navigate many sites or sift through pages of search results to find that one piece of software suited to your personal needs. We have done the searching already so that consumers have an enjoyable shopping experience and quickly find software that is designed to fit their lifestyle."
Lifestylus targets new audiences and increases exposure
For the developer, a benefit to the lifestyle approach is that products will be exposed to new audiences through ‘cross-pollination’. For example, an accountant who is also an outdoor adventurer or a doctor who is also a pilot will find software for every aspect of their life, even software they weren’t specifically seeking. Lifestylus also allows visitors to send electronic greeting cards (eCards) with a piece of PDA software attached to it. Freeware and shareware can be attached to an eCard and sent to a friend without incurring any cost on either end. Commercial software may also be purchased on the site and mailed with an eCard creating an eGift for fellow PDA users. In this way, Lifestylus puts developer’s products in front of audiences who may otherwise never have considered purchasing the product, resulting in greater exposure and more sales.
"In the end.." Wachter states, "we hope to satisfy the needs of the end users and the software developers alike by providing a way for people to easily find software that meets their specific needs and which allows them to maximize the usefulness of their PDAs. Our goal is to help push the PDA market forward, giving people good reason to consider PDAs for increasing both personal and enterprise productivity."
Interested developers should contact Lifestylus for more information at [email protected] or toll free 866.732.7638.
###
Lifestylus is a trademark of Stoneport Technologies, LLC. All other brands and product names may be trademarks or registered trademarks of their respective owners
Contact:
Joanna Krouskup
Stoneport Technologies, LLC
[email protected]
Toll free (866) 732-7638
Stoneport to Launch Lifestylus™, a PDA Software Sales Channel
PORTLAND, ME, MAY 23, 2002 – Stoneport Technologies, LLC announces the June 5th launch of Lifestylus.com, its online store for selling software for PDAs including PalmOS, PocketPC, WindowsCE, EPOC, and Newton devices, as a way to address developer issues and guide consumers to PDA software that is relevant to their lifestyle.
Lifestylus' unique lifestyle approach takes a fresh organizational perspective to marketing PDA software not yet seen in the PDA software distribution business. The primary benefit to developers with Lifestylus targeted marketing is effectively building product visibility through lifestyle association. Customers benefit by quickly and easily identifying applicable products using the lifestyle navigation of the storefront.
Customers will find software easily with relevant shopping
"The idea behind Lifestylus is simple", says Brian Wachter, Stoneport’s CEO, "you no longer have to know what software you want to purchase, you just have to know who you are." Lifestylus sets itself apart from other online resellers of PDA software by allowing customers to shop according to their lifestyle interests. For example, on Lifestylus.com a consumer can click on "pilot" from the lifestyle list to be presented with PDA software that is specifically designed for pilots. Wachter states, "Our goal is to make shopping for PDA software relevant. We know how frustrating it can be to navigate many sites or sift through pages of search results to find that one piece of software suited to your personal needs. We have done the searching already so that consumers have an enjoyable shopping experience and quickly find software that is designed to fit their lifestyle."
Lifestylus targets new audiences and increases exposure
For the developer, a benefit to the lifestyle approach is that products will be exposed to new audiences through ‘cross-pollination’. For example, an accountant who is also an outdoor adventurer or a doctor who is also a pilot will find software for every aspect of their life, even software they weren’t specifically seeking. Lifestylus also allows visitors to send electronic greeting cards (eCards) with a piece of PDA software attached to it. Freeware and shareware can be attached to an eCard and sent to a friend without incurring any cost on either end. Commercial software may also be purchased on the site and mailed with an eCard creating an eGift for fellow PDA users. In this way, Lifestylus puts developer’s products in front of audiences who may otherwise never have considered purchasing the product, resulting in greater exposure and more sales.
"In the end.." Wachter states, "we hope to satisfy the needs of the end users and the software developers alike by providing a way for people to easily find software that meets their specific needs and which allows them to maximize the usefulness of their PDAs. Our goal is to help push the PDA market forward, giving people good reason to consider PDAs for increasing both personal and enterprise productivity."
Interested developers should contact Lifestylus for more information at [email protected] or toll free 866.732.7638.
###
Lifestylus is a trademark of Stoneport Technologies, LLC. All other brands and product names may be trademarks or registered trademarks of their respective owners