Jason Dunn
08-23-2007, 01:39 PM
<div class='os_post_top_link'><a href='http://www.robgalbraith.com/bins/content_page.asp?cid=7-8742-9083' target='_blank'>http://www.robgalbraith.com/bins/content_page.asp?cid=7-8742-9083</a><br /><br /></div><i>"At a press conference today in Tokyo, Nikon took the wraps off the D3, a new digital SLR that has at its heart a Nikon-designed full-frame 12.05 million image pixel CMOS sensor that can capture photos at up to 9 fps at full resolution (called FX Format mode), or up to 11 fps (with some restrictions) when the camera is set to capture 5.14 million image pixels in DX Format mode (where the camera utilizes only a smaller central part of the image sensor). This sounds a little bit like a D2Xs so far. But the D3 is so much more than a D2Xs with a 35mm-size sensor. The new model has a larger and much better viewfinder, 51-area autofocus (including 15 cross-type AF areas), a 3-inch (diagonal), 920,000-dot rear LCD whose clarity has to be seen to be believed, LiveView with autofocus, noticeably higher quality photos at the D3's upper ISO settings, HDMI video out, a nifty camera leveling feature and more. Nikon's engineers have been busy building a competitor to Canon's EOS-1D Mark III, and our initial impressions, after handling and shooting with the camera briefly, are really positive."</i><br /><br /> <img src="http://www.digitalmediathoughts.com/images/2251_nikon_d3_preview_01.jpg" /> <br /><br />One word: wow. The D3 has so many new features it's a dramatic leap forward for the Nikon DSLR family. At $5000 USD list price, this is also one hell of an expensive camera, but it's aimed squarely at professional news and sports photographers with its 51 area auto-focus and 9fps shooting speed. One of my favourite features has to be the dual CompactFlash card slots - this is simply amazing. You can have them work in overflow mode (meaning as soon as the first card is full, the camera writes to the second card), backup mode where the images are written to both cards, and RAW/JPEG mode where RAW is written to one card and JPEGs are written to another card. I have to admit I've never thought about a feature such as this, but now that I see it I think it's a great idea, and a great safety net for professional photographers.<br /><br />It has too many new features to mention: a LiveView sensor that shows you what the camera see's (or close to) with a new three inch screen boasting a 920,000-dot resolution. Slick. How about video out over HDMI at 1080i resolution? Check. About the only thing I'm surprised to see missing is an integrated GPS - location information is going to become more and more important for photographs, and I'm <i>really</i> disappointed to not see an integrated GPS chip on this camera, especially because they're so cheap now.<br /><br />Other than that one niggle, this is the most bad-ass camera that Nikon has ever released. I'm not going to be buying one, but it's nice to drool over! Full specifications are available at <a href="http://nikonimaging.com/global/products/digitalcamera/slr/d3/index.htm">the Nikon Web site</a>. And that isn't the only new Nikon today (stand by!).<br /><br />The full D3 press release is below.<!><br /><br />[I]<b>EIGHT YEARS AFTER CHANGING PROFESSIONAL PHOTOGRAPHY FOREVER, NIKON DOES IT AGAIN BY INTRODUCING THE D3 DIGITAL SLR</b><br /><br />MELVILLE, N.Y. (AUGUST 23, 2007):Eight years after Nikon’s D1 camera changed professional digital photography forever, Nikon today introduced the D3 – a new digital SLR camera that is poised to once again revolutionize photography for professionals. The 12.1 effective megapixel D3 features Nikon’s new FX-format CMOS sensor, measuring 23.9 x 36mm, which is nearly identical to the size of 35mm film. With the fastest startup time, shortest viewfinder blackout time, and shortest shutter lag of any digital SLR camera as well as the capability to shoot up to nine frames per second at full FX-format resolution, the D3 is the world’s fastest digital SLR camera in its class.*<br /><br />Designed with sports photographers and photojournalists in mind, the Nikon D3 introduces an astounding list of brand new features and technologies that make it the most sophisticated and advanced Nikon digital SLR to date. In addition to the new FX-format CMOS sensor, the D3 incorporates Nikon’s new EXPEED Image Processing System that is central to the blazing speed and processing power needed for many of the D3’s new features. <br /><br />Images taken with the D3 reflect exceptional overall quality, broad tonal range and depth, along with extremely low-noise throughout its normal ISO range of 200 to 6400. By setting the camera to its built-in options of Lo-1 or Hi-2, the ISO range of the camera can be expanded to the equivalent of ISO 100 or ISO 25,600 respectively, offering unmatched versatility in practically any shooting situation. <br /><br />The D3 also features an entirely new 51-point auto focus system with Nikon’s 3D Focus Tracking feature and two new LiveView shooting modes that allow photographers to frame a photograph using the camera’s high-resolution LCD monitor. The D3 uses the world’s first Scene Recognition System to greatly enhance the accuracy of auto focus, auto exposure and auto white balance detection in the camera by recognizing the subject or scene being photographed and applying this information to the calculations for the three functions. <br /><br />“Nikon is proud and excited to once again respond to the needs of professional photographers by introducing the D3. Nikon engineers have successfully combined ultra high-speed shooting capabilities and handling with outstanding low-noise image quality, offering professional photographers an ideal tool for a broad range of shooting disciplines,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “Sports, commercial and press photographers are increasingly demanding higher ISO sensitivity, better resolution, wider dynamic range and a familiar depth-of-field in relation to picture angles. With the D3, Nikon is excited to deliver a solution that represents an ideal unification of unsurpassed image quality, high-speed operation and professional durability, without compromise. Nikon fully expects the D3 to positively affect the photographic community in a way that hasn’t been seen since the introduction of the Nikon D1.”<br /><br />Nikon’s Sensor Formats: FX and DX<br />Nikon’s digital SLR cameras based on its DX-format sensor have been hugely successful and represent an excellent combination of high image quality, size and value. And while the DX-format has been widely accepted by professional photographers and photo enthusiasts around the world, there is an increasing demand among professionals for a digital SLR camera that features higher ISO sensitivity, wider dynamic range and offers the same relationship between picture angle and depth-of-field that were the hallmarks of the 35mm film format. <br /><br />Responding to this demand, Nikon has developed the D3 as its first digital SLR camera that features the Nikon FX-format CMOS sensor to meet the real-world requirements of its professional customers. The D3 delivers full resolution 12.1 megapixel images at up to nine frames per second when used with conventional AF-Nikkor lenses. When used with DX Nikkor lenses, the D3 automatically switches to the DX-format mode that uses a cropped portion of the sensor to generate 5.1 megapixel resolution images. While in this mode, the D3 automatically masks the portion of the viewfinder that will not be photographed and enables the capability to shoot up to 11 frames per second. <br /><br />Both Nikon FX and DX-formats provide their own advantages, and Nikon recognizes that both formats are necessary in order to satisfy its diverse customer demands. Based on this recognition, Nikon will strengthen its D-SLR lineup with the addition of the D3 FX-format SLR camera and a broadened assortment of Nikkor interchangeable lenses, while continuing to develop and market high-performance DX-format cameras and lenses.<br /><br />The Most Intelligent Nikon Ever<br />The D3 introduces a range of innovative technologies and features that significantly improve the accuracy, control and performance professional photographers can get from their equipment. Nikon’s exclusive Scene Recognition System advances the use of Nikon’s acclaimed 1,005-segment sensor to recognize colors and light patterns that help the camera determine the subject and the type of scene being photographed, before an image is captured. This information is also used to improve the accuracy of auto focus, auto exposure and auto white balance detection functions in the D3. For example, the camera can track moving subjects better in all directions and by identifying them it can also automatically select focus points faster and with greater accuracy. It can also analyze scene highlights and more accurately determine exposure, as well as infer light sources to deliver more accurate white balance. <br />The D3 incorporates Nikon’s new Multi-CAM 3500FX auto focus module that features an intelligent array of 15 cross-type sensors and 36 horizontal sensors. These sensors can either be used individually or in groups, with the option for Single Area AF mode and Dynamic AF modes using groups of either 9, 21 or all 51 focus points. The system also features 3D Focus Tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses color and light information to accurately track the subject. Nikon's new Scene Recognition System and improved focus algorithms also contribute to the impressive performance of the new 51-point AF system. <br /><br />Nikon's new Picture Control System makes it easy for users of all experience levels to select and apply adjustments to how their pictures are rendered and create optimized settings to suit their individual preferences. The same settings produce consistent picture tone, even when using different camera bodies. The Picture Control System offers four basic setting options – Standard, Neutral, Vivid and Monochrome. These can be directly modified for easy adjustment and customization of image parameters, such as sharpening, tone compensation, brightness and saturation. Photographers can customize and store up to nine customized options in the D3 and export up to 99 to a CF memory card, enabling photographers to share settings among multiple D3 cameras.<br /><br />Taking a cue from the popularity of Nikon’s D-Lighting technology, the D3 features a new Active D-Lighting mode that, when enabled, provides remarkable real-time highlight and shadow correction with optimized image contrast. Active D-Lighting produces broader tone reproduction in both shadows and highlights by controlling highlights and exposure compensation while applying localized tone control technology to achieve a more pleasing level of contrast across the entire image. And because the advantages of Active D-Lighting are applied as images are captured, image editing time can be shortened.<br /><br />The D3’s LiveView feature offers two modes for confirming subjects and composition on the new 920,000-dot, high-resolution 3-inch LCD monitor while shooting. The Tripod mode is designed for precise focus and accuracy when the camera is on a stable platform and the subject is not moving. In this mode, the camera focuses on the subject using focal-plane contrast and any point on the LCD screen can be selected as the focus point for the picture. The second mode, called Handheld mode, allows photographers to use the camera’s conventional TTL focusing system, with all 51-points and 15 cross-type points available. When using this mode, the camera activates focusing immediately when the shutter button is pressed, to ensure accurate focus.<br /><br />The Fastest Camera in its Class<br />The D3 has the fastest reaction times of any camera in its class. Its shutter release time lag is only 37 milliseconds, and its start-up time is approximately 0.12 seconds. It is capable of continuously shooting approximately nine frames per second in full resolution with FX-format, up to 64 consecutive frames in JPEG, Normal compression. For NEF (RAW) files, the D3 can shoot up to 20 or up to 17 consecutive frames depending on whether it is set to 12-bit or 14-bit images. When using a DX-format lens, the camera automatically switches to DX-format mode, adjusting the resolution of the camera to 5.1 megapixels. In the DX-format mode, photographers also have the opportunity to increase the speed at which the camera can take pictures by limiting the auto exposure and going up to 10 frames per second or limiting both auto exposure and auto focus and going up to 11 frames per second. <br /><br />Refined Ergonomics and Usability<br /><br />The D3 reflects Nikon’s most streamlined, functional and aesthetically pleasing layout in a digital SLR camera, all designed so photographers can take pictures with less fatigue, greater accuracy and comfort. <br /><br />The camera’s viewfinder provides virtually 100 percent coverage for accurate framing, while an ultra-high definition, 920,000-dot VGA LCD screen on the rear of the camera displays images with vivid color and clarity. The 170-degree wide viewing angle makes composing shots using the LCD screen in LiveView mode easy. The D3 also features a unique Virtual Horizon digital level sensor that indicates the camera’s alignment relative to the true horizon on the rear LCD screen or in the viewfinder. <br /><br />The D3 also features two CompactFlash™ card slots that can be used for consecutive recording (overflow), simultaneous recording (backup), separating recording of RAW and JPEG files or even copying pictures between the two cards. Images can be displayed directly from the camera to a high-definition monitor using the camera’s HDMI port and an optional cable. <br /><br />The D3 is designed for professional use in demanding conditions. The exterior of the D3 is crafted of magnesium alloy and the camera’s shutter mechanism is tested to 300,000-cycle releases. The 3.0-inch LCD is strengthened with tempered glass and the D3’s comprehensive array of rubber gaskets and seals protect vulnerable entry points from dust and moisture. <br /><br />Price and Availability<br />The D3 will be available from authorized Nikon Professional Dealers beginning in November 2007 for an estimated selling price of $4,999.95**. With the introduction of the D3, Nikon’s current lineup of digital SLR cameras now includes the new D3, D2xs, D300, D200, D80, D40x and D40. <br /><br />* As of August, 2007; among cameras featuring an imaging sensor similar to the size of 35mm film<br />** Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to change at any time.<br /><br />About Nikon<br />Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit <a href="www.nikonusa.com">www.nikonusa.com</a>, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.[I]