Jason Dunn
10-20-2006, 07:00 PM
<div class='os_post_top_link'><a href='http://www.bravia-advert.com/paint/thead/' target='_blank'>http://www.bravia-advert.com/paint/thead/</a><br /><br /></div><i>"Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people. The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint! The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated. Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin."</i><br /><br /><img src="http://www.digitalmediathoughts.com/images/sony-bravia-ad.jpg" /><br /><br />When you see things like this now, you just assume it's all computer-generated. When I watched this knowing it was really done, I was blown away - great ad! It's reassuring to me to know that Apple doesn't have the only creative ad agency on the whole planet under contract... ;-) Check it out! [Quicktime required]