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View Full Version : Digital Download + Physical Product = Consumer Bliss?


Jason Dunn
08-16-2006, 01:00 PM
<div class='os_post_top_link'><a href='http://www.familychristian.com/shop/product.asp?ProdID=15382' target='_blank'>http://www.familychristian.com/shop/product.asp?ProdID=15382</a><br /><br /></div>I happen to be a fan of the band <a href="http://www.jarsofclay.com">Jars of Clay</a>, so when Digital Media Thoughts reader <i>The Yaz</i> emailed us about an interesting new distribution model, I was immediately interested. The group's forthcoming album, Good Monster, will be available September 5th and is selling for $12.97 USD online. Nothing special there.<br /><br /><img src="http://www.digitalmediathoughts.com/images/15382_detail.jpg" /><br /><br />What's interesting is that when you purchase the album, you get what they call "instant audio access to the entire album". When the album is released, you get that as well. Instant digital gratification, with the follow-up of a physical product with all the inherant benefits that has as well. As a consumer, that concept excites me a great deal! There's no mention of how the digital version works - whether it's DRM'd audio files or plain MP3s, but the idea behind this is great. And notice the price is no higher than a regular CD (in fact, that seems quite cheap to me). Have you seen any other artists taking this same approach? <br /><br />[As a side note, I've often wished for exactly the same thing when I'm paying $40 for a <a href="http://www.ufc.tv">UFC pay-per-view</a> match. For $40, I should get access to the show live, and get shipped a DVD for later viewing. As it stands now, for $40 I get an encrypted show that I can't pull off my PVR (I've tried), and worse, the show deletes itself after a couple of weeks. Great value there. :roll: ]

voodoo
08-16-2006, 01:40 PM
The band Revelation Theory has also taken this approach.

Revelation Theory’s Pay Now Play Now technology allows you to purchase a CD with a major credit card, download it to your PC and immediately play and/or burn it to a CD! In a few days, you will still receive the actual CD in the mail just like you would buy in the store. This way you get the best of both worlds; you get to listen to your new CD after just a few minutes of downloading and you get to own the entire product as presented by the artist!

kiwi
08-16-2006, 03:59 PM
I bought a yearly subscription to mediazone.com so I can watch the Rugby which is not transmitted here on cable...

Works geat.. good feed/quality, except, being DRM'd I cant burn it to CD or DVD for later viewing...

(until I found out about Tunebite :) heh heh..

8)