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View Full Version : Launch Day Coverage: Double-Edged Sword?

Darius Wey
11-17-2006, 06:30 PM
<div class='os_post_top_link'><a href='http://digitalmusic.weblogsinc.com/2006/11/15/did-major-press-attention-hurt-zune-on-launch-day/' target='_blank'>http://digitalmusic.weblogsinc.com/2006/11/15/did-major-press-attention-hurt-zune-on-launch-day/</a><br /><br /></div><em>&quot;A couple of clips are circulating containing morning show coverage of Zune's Tuesday launch. The first, from NBC (which has long-standing strategic partnerships with Microsoft relating to MSNBC) where the Zune was held up several times next to an older, non-video enabled and grey-scale screened iPod and still drew a bit of disdain from the cheerful Al Roker. Roker called the Zune Store, &quot;a little more unwieldy than the iTunes Store&quot; and said that wireless sharing wasn't for him.&quot;</em><br /><br /><img src="http://images.thoughtsmedia.com/zt/2006/wey-20061115-zunecnn.jpg" alt="" /><br /><br />There's been a bit of talk lately about <a href="http://digitalmusic.weblogsinc.com/2006/11/15/did-major-press-attention-hurt-zune-on-launch-day/" target="_blank">Zune's launch day coverage doing nothing more than hurting itself</a>. On one hand, Microsoft really wants to get the word out there that Zune is here and a viable alternative to the iPod. On the other hand, it's worked against them. Some reviews have put it in a negative light, and launch day coverage by mainstream media, for the most part, has had an opposite effect - more focus on the iPod, and less on Zune (take this <a href="http://www.zunethoughts.com/news/show/279/" target="_blank">CNN video</a>, for example). All that is understandable. No one took the Xbox seriously when it was released, yet look at it now. The Zune may follow a similar path. We'll see.