Kent Pribbernow
09-21-2005, 12:00 AM
<div class='os_post_top_link'><a href='http://today.reuters.com/news/newsarticle.aspx?type=technologyNews&summit=AutosSummit05&storyid=2005-09-20T153230Z_01_SCH033231_RTRIDST_0_TECH-APPLE-DC.XML' target='_blank'>http://today.reuters.com/news/newsarticle.aspx?type=technologyNews&summit=AutosSummit05&storyid=2005-09-20T153230Z_01_SCH033231_RTRIDST_0_TECH-APPLE-DC.XML</a><br /><br /></div><i>"If they want to raise the prices, it means that they are getting greedy," said Jobs, chief executive of Apple, at a news conference in Paris on Tuesday. "If the price goes up, they (consumers) will go back to piracy and everybody loses," he added."</i><br /><br /><img src="http://www.digitalmediathoughts.com/images/r25203_62339.jpg" /><br /><br />Jobs is absolutely correct in his assertions. I've heard many arguments in support of raising prices, some of them quite credible, but the bottom line is that a price expectation exists in the minds of consumers. They are only willing to invest X amount of money in a single track. Apple correctly recognized that price point to be a dollar per song, or somewhere thereabouts. Raising prices to say..$1.50 or more per track is only going to switch people off the idea of legal downloads. <br /><br />As usual, the music industry wants a bigger slice of the revenue pie. Let them eat cake, I say.