Microsoft says iPod to Face More Competition

[Chris Gohlke]

<div class='os_post_top_link'><a href='http://www.azcentral.com/business/articles/0810microsoft-ipod10-ON.html' target='_blank'>http://www.azcentral.com/business/articles/0810microsoft-ipod10-ON.html</a><br /><br /></div><i>"Microsoft Corp. said Apple Computer Inc.'s best-selling iPod music player will face increased competition from new products in the end- of-year shopping season. Microsoft is working with electronics makers including Royal Philips Electronics NV, Samsung Electronics Co. and Creative Technology Ltd. to design and test music players that rival iPod, said Erik Huggers, the head of Microsoft's Digital Media Division."</i><br /><br />Of course saying it and doing it are two different things. While better design will surely help, the bigger problem is mind share. To the average consumer, all MP3 players are iPods

[gibb193a]

I hope Microsoft and company also remember to ADVERTISE the well-designed product that they come up with so the masses will know about them!

Creative got off to a good start when they first came out with the Micro. But then I guess they just thought their MP3 player would be in everyone's hand because I don't recall any follow-up afterwards. Don't they realize how ubiquitous those iPod ads are? :twisted: