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View Full Version : Apple Picks Blu-ray


James Fee
03-11-2005, 03:00 PM
<div class='os_post_top_link'><a href='http://news.com.com/Apple+sides+with+Blu-ray+Disc+in+format+war/2100-1047_3-5608776.html?tag=nefd.top' target='_blank'>http://news.com.com/Apple+sides+with+Blu-ray+Disc+in+format+war/2100-1047_3-5608776.html?tag=nefd.top</a><br /><br /></div><i>" Apple Computer has sided with the Blu-ray Disc Association, as it enters the debate over which specification will become the next-generation DVD format. The association, which includes the likes of Sony, Dell and Hewlett-Packard, on Thursday announced Apple as its latest member following a bimonthly meeting in South Korea hosted by electronics maker Samsung. Apple will lend its expertise in high-definition and DVD authoring to the development of the Blu-ray Disc specification, which is backward-compatible with DVDs and allows for the storage of up to 50GB of data. Current DVDs can hold up to about 8.5GB of information."</i><br /><br /><img src="http://www.digitalmediathoughts.com/images/blu_ray_disc.jpg" /><br /><br />While it is still early in the game, Apple is a huge coup for the "association". If there is one thing Apple does well is market formats. USB and Firewire were both "forced" down consumers throats which in turn created a market for both formats. Coupled with the fact that Apple fans are early adopters, this could be huge for Blu-ray. Of course Apple did pick -R over +R and took months to add support for combo DVD drives so DVD-HD still could make a niche for itself.