BenQ's 'Female-Friendly' Camera

[Suhit Gupta]

<div class='os_post_top_link'><a href='http://www.dpreview.com/news/0407/04072108benqdce40.asp' target='_blank'>http://www.dpreview.com/news/0407/04072108benqdce40.asp</a><br /><br /></div><i>"BenQ announces the release of the BenQ DC E40 digital camera. Targeted at females, the E40 features an intuitive touch screen with photo framing and "scrawling" options and equipped with a 4 mega-pixel high sensitivity image sensor. The E40 features BenQ's first and innovative touch screen design that allows photo personalization. Offering users more than just photo playback, the E40's touch screen allows users to choose from various built-in photo frames (also available to download at BenQ.com, E40 specifications link). Furthermore, you can also make creative "scrawling" directly on photos."</i><br /><br /><img src="http://www.digitalmediathoughts.com/images/benqDCE40front-001.jpg" /><br /><br />BenQ announces their 4 megapixel DC E40, its first touch-screen camera, which allows you to draw on your images and add built-in photo frames. This 4x zoom camera also allows movie recording at 30fps and has dictaphone capabilities. It has a brushed metal sliding lens and can be recharged via AC adapter or through the USB connector. The camera appears to be available now for under $320. Nice.

[Felix Torres]

Female-friendly?
OOoooohhh!
What century are they living in that they think that kind of talk will sell cameras?
Don't they know we live in an age of busybody-enforced political correctness? :twisted:

Now if they had said "young-teens" they would have been safe.
It does look like a cute enough entry-level camera.
And the blush-pink color will certainly appeal to the Hello Kitty tweens.
But female friendly?
Ouch!

This is right up there with Toyota uglying-up the RAV4 because "too many women" were buying it and hurting its "butch" image.
8)

[Suhit Gupta]

Female-friendly?

This is right up there with Toyota uglying-up the RAV4 because "too many women" were buying it and hurting its "butch" image.
8)
I just liked the camera for what it is, I don't really get the female friendliness aspect that much as well.

BTW, you are kidding about the RAV4, right?

Suhit

[Felix Torres]

BTW, you are kidding about the RAV4, right?

Suhit

Sadly, no.

The terms used by the Toyota execs were more diplomatic (stuff about the customer ratio and wanting a more aggressive look to the vehicle to attract more male buyers) but the reviewers made the point that sales were something like 60% female for the previous version of the RAV4.

[Lee Yuan Sheng]

Oh yes, the previous RAV4 mini was way cute.