Suhit Gupta
05-24-2004, 11:00 AM
<div class='os_post_top_link'><a href='http://www.imaging-resource.com/NEWS/1084858772.html' target='_blank'>http://www.imaging-resource.com/NEWS/1084858772.html</a><br /><br /></div>I don't believe we posted on this last week, but "Olympus Japan has announced a new digital camera model dubbed the "Ferrari DIGITAL MODEL 2004", in cooperation with Ferrari S.p.A. of Italy. The new model, celebrating Olympus' sponsorship of the Ferrari Formula One racing team, follows in the footsteps of "Ferrari DIGITAL MODEL 2003" (first announced in September of last year). As with that camera, the '2004 model is based on an existing Olympus digital camera, and will be sold in limited quantities as a collector's item of interest to camera and Formula One motor racing enthusiasts."<br /><br /><img src="http://www.digitalmediathoughts.com/images/olympus_ferrari_2004_1.jpg" /><br /><br />"The DIGITAL MODEL 2004 is based on the ultra compact Olympus Camedia AZ-1 which was announced last month, and hence most features are identical to that camera. 10,000 cameras will be sold worldwide, with 1,000 of these allocated to the Japanese market. The camera will be unveiled officially during this weekend's Monaco Grand Prix, probably the most prestigious event on the 18-race 2004 Formula One calendar."<br /><br />The camera has taken on the obvious red color of the Ferrari team and it is interesting to see a separate line for a sponsor. The specs, as far as I can tell, as the same as the AZ-1 except for the color.