Jason Dunn
04-20-2004, 04:46 PM
<div class='os_post_top_link'><a href='http://abcnews.go.com/wire/US/ap20040419_2005.html' target='_blank'>http://abcnews.go.com/wire/US/ap20040419_2005.html</a><br /><br /></div>"The DVD stands out as one of the most rapidly adopted consumer technologies ever, but in the electronics industry it's akin to an aging king in Shakespearean drama rivals are lurking, knives drawn. Just as consumers are beginning to get comfortable with their DVD players, electronics manufacturers are set to introduce next-generation discs that store more and would be harder to copy.<br /><br />A dozen companies, headed by Sony Corp., are pushing a disc called the Blu-ray. The other main contender, the High Definition DVD, is promoted only by Toshiba Corp. and NEC Corp. But it has an important endorsement from an industry group and is also expected to get Microsoft Corp.'s support as the software giant seeks a toehold for its multimedia format in the consumer electronics arena."<br /><br />This is going to be a bloody mess, just like the battle between DVD-R and DVD+R. What boggles my mind is that these companies can't seem to grasp that by doing this, their holding back consumers from fully embracing the technology.