Jason Dunn
03-24-2004, 02:00 AM
<div class='os_post_top_link'><a href='http://news.com.com/2100-1041_3-5178017.html?part=rss&tag=feed&subj=news' target='_blank'>http://news.com.com/2100-1041_3-5178017.html?part=rss&tag=feed&subj=news</a><br /><br /></div>"TiVo plans to unveil a new feature this fall that will bring Web-like, interactive advertisements to TV, highlighting early efforts to reinvent television for the age of the digital video recorder. The San Jose, Calif.-based company's devices let TV viewers pre-record shows and skip past advertisements at the touch of a button. Now TiVo is stepping up efforts to showcase ways digital video recorders (DVRs) can help advertisers get their messages across to people who aren't forced to watch ads sandwiched in the middle of shows. <br /><br />The company hopes advertisers will warm to its latest experiment, due out in the next few months. Known as Video-to-Video, the idea is to let viewers click a button on their remote control to immediately watch a 3-minute video describing products and services that might appeal to them. The marketing clips are promoted through small icons that appear on the TV screen as viewers fast-forward past regular ads."<br /><br />PVRs have changed the way many of us watch TV, so it makes sense that PVRs will change the way TV advertising is delivered. Has anyone seen this TiVo service in action yet? What's it like?