An In-Depth Look Into The Ipod

[Suhit Gupta]

<div class='os_post_top_link'><a href='http://www.macnn.com/news/23747' target='_blank'>http://www.macnn.com/news/23747</a><br /><br /></div><a href="http://www.macnn.com">Macnn.com</a> has a an interesting couple of links that talk about the extremely successful iPod and it's design. They point out that Electronic Design Chain "published an in-depth look at the iPod and the companies with which Apple has partnered to design and manufacture the MP3 player, including Sony, Wolfson, Toshiba, Texas Instruments and Linear Technology".<br /><br />I was a bit surprised to hear that a lot of the basic design of the iPod was done more so by outside companies than by Apple itself. Though, most of the direction was probably orchestrated by Apple since they believe so strongly in the importance of design and a smooth, very friendly user interface. Additionally, macnn.com also has a link to a <a href="http://news.bbc.co.uk/2/hi/technology/3542391.stm">BBC news article</a> about PMPs, and especially the iPod, about the fact that they are "having a dramatic effect on the way people behave".

[Russell]

Macnn.com (http://www.macnn.com) has a an interesting couple of links that talk about the extremely successful iPod and it's design. They point out that Electronic Design Chain "published an in-depth look at the iPod and the companies with which Apple has partnered to design and manufacture the MP3 player, including Sony, Wolfson, Toshiba, Texas Instruments and Linear Technology".

I was a bit surprised to hear that a lot of the basic design of the iPod was done more so by outside companies than by Apple itself. Though, most of the direction was probably orchestrated by Apple since they believe so strongly in the importance of design and a smooth, very friendly user interface. Additionally, macnn.com also has a link to a BBC news article (http://news.bbc.co.uk/2/hi/technology/3542391.stm) about PMPs, and especially the iPod, about the fact that they are "having a dramatic effect on the way people behave".

I was under the impression that a company named Portal Player actually developed a heft portion of the iPod's guts.

[Janak Parekh]

I was under the impression that a company named Portal Player actually developed a heft portion of the iPod's guts.
I believe they did a lot of the software development, not the hardware, but I might be wrong.

--janak

[Suhit Gupta]

Yes, from what I have read, they were involved more on the software side of things.

Suhit