Zune Broadens Marketing To Include Latino Americans

[Adam Krebs]

<div class='os_post_top_link'><a href='http://www.zune-online.com/news/zune/video-farfan-welcomes-latinos-to-zune-2.html' target='_blank'>http://www.zune-online.com/news/zune/video-farfan-welcomes-latinos-to-zune-2.html</a><br /><br /></div><img align="left" alt="From Zune-Online" src="http://www.zune-online.com/images/Executives/Javier_Farfan/Javier_Farfan_Welcomes_Latinos_to_the_Social-small.jpg" /><em>&quot;Javier Farfan is the Zune team's Multicultural Marketing Manager and introduces Latinos to the Zune 2 Social. Microsoft has participated in many events and sponsored many Spanish-speaking Artists in this passing year. So they ought to say a &quot;hello&quot; in Spanish.&quot;</em><br /><br />Did you know the Zune had a Multicultural Marketing Manager? I didn't, though I can't say I'm entirely surprised (the US' growing Latino population is a huge target for marketers). An interesting <a target="_blank" href="http://query.nytimes.com/gst/fullpage.html?res=9806EEDE113BF930A1575AC0A9619C8B63">article</a> in the New York Times magazine section a little while ago detailed the new ways marketers are going about luring the coveted Latino demographic to their brands, through <em>f&uacute;tbol</em>, Hispanophone celebrities, and <em>telenovelas</em>. Personally, I'm looking forward to watching the Zune star in a Telemundo soap opera (hey, <a href="http://www.zune-online.com/news/zune/zune-on-detective-monk.html" target="_blank">it's happened before</a>.) As Kostas from Zune-Online points out, the Zune has already sponsored several Hispanic artists (Zune's presence at and promotion of the <a target="_blank" href="http://zuneinsider.com/archive/2007/07/25/zune-at-the-latin-american-music-conference.aspx">Latin American Music Conference</a> back in July comes immediately to mind.) <br /><br />This raises several points: Zunes are not available outside of the United States, but already we're seeing accessory packages sporting descriptions in <a target="_blank" href="http://www.zunethoughts.com/news/show/23192/zune-v2-overview-video-footage.html">English as well as French</a> (why not Spanish?). Many people are wondering if this increased cross-cultural awareness will translate to an international release. I assume it's coming eventually, but not this holiday season.<br /><br />Hit the read link to see Javier in action.

[villian247]

i live next to border and let me tell you from just what i see there is a lot of hipanics buy zunes they are like use in a way the ether want a ipod becuse every one is buying one or they want to be diffrent and thats where the zune comes in it does what the ipod does but looks diffrent. They are a big hit and is a big market that microsoft need the metality at else here is price does not mater just if they want it they pay for it.

[MrJoe]

There are definately a lot of hispanic communities in Chicagoland. In fact, some Wal-marts in the area have been somewhat customized to serve those communities better. This is definately a good move for the Zune in America as the hispanic communities grow.