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View Full Version : Married to the Brand: Why Consumers Bond with Some Brands for Life By William J. McEwen SmartPhone Edition - save 30%


Hedge
04-05-2007, 01:22 PM
Married to the Brand: Why Consumers Bond with Some Brands for Life By William J. McEwen SmartPhone Edition - save 30% from PDATopSoft.com

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Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, Web
sites . . . you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The
result?
Most marketers still aren't emotionally connecting with consumers. Sure, their strategies may draw raves, and their ads may win impressive awards at
Cannes.




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