Design Critical to Mobile Satisfaction

[Jerry Raia]

<div class='os_post_top_link'><a href='http://mobileanalystwatch.blogspot.com/2005/10/design-critical-to-mobile-satisfaction_27.html' target='_blank'>http://mobileanalystwatch.blogspot.com/2005/10/design-critical-to-mobile-satisfaction_27.html</a><br /><br /></div><i>"Technology News writes about a recent J.D. Power survey that fins "ease of use and design -- not features -- are critical components to consumers' satisfaction with their cell phones." The survey finds that as more features are crammed into handsets, this is becoming even more important. Rob Enderle at the Enderle Group said, "Buyers are becoming more mature in their buying behavior and are acting in ways that reflect that maturity. They know what to ask for now. It's not a case of which phone has the coolest features any more; it's which phone provides the kind of image that I want to have and has a set of features that I can figure out how to use." "</i><br /><br />Obviously they didn't survey too many of us here! They can't put enough features into Smartphones for me. What are your thoughts on this?

[lagsun]

Obviously they didn't survey too many of us here! They can't put enough features into Smartphones for me. What are your thoughts on this?

I agree with you but we're not the mass market either :D They do make a good point that simplicity and design are very important if you want to sell a lot of product. Just look at the Razr and iPod.