UTStarcom to Stop Using the Audiovox Name

[Mike Temporale]

<div class='os_post_top_link'><a href='http://www.phonescoop.com/news/item.php?n=1418' target='_blank'>http://www.phonescoop.com/news/item.php?n=1418</a><br /><br /></div><i>"UT Starcom today unveiled a new logo with the intent of making their brand known in the US. Although they purchased Audiovox some time ago, UT Starcom has continued to market devices in the US under the Audiovox name or as carrier-branded models. Like Pantech and BenQ, UT Starcom hopes to extend their brand recognition beyond Asia and into North America."</i><br /><br /><img src="http://www.smartphonethoughts.com/images/Temporale-UTStarcom.jpg" alt="User submitted image" title="User submitted image"/> <br /><br />Personally, I think UTStarcom is not as nice a name as Audiovox is for the customer to remember. I guess we'll be watching the carriers this fall for the new UTStarcom Tornado. You see, it just doesn't flow. :? Oh well, as far as Smartphones are concerned, it doesn't really matter what name they go by, the phone is still just a re-branded HTC device and that's fine with me.

[jfreiman]

Well, I was hoping that Audiovox would change their name.

To me, Audiovox reminds me of the cheap products of 10 years ago.

However, given the choice between UT Starcom and Audiovox - it's a tough choice.

UT Starcom should have paid the big bucks and hired an outside firm to do some research and come up with a new name.

At the VERY LEAST leave the UT out of the name and just call themselves Starcom.

[Sven Johannsen]

To me, Audiovox reminds me of the cheap products of 10 years ago.Funny, I thought exactly that when I saw the front page headline. I still find it hard to reconcile the quality of the SMT5600 with the recollection of the Audiovox and Spark-o-matic consumer electronics I used to get at K-Mart. But then, as Mike points out, it's really an HTC isn't it? ;)

[xultar]

If the new logo will help them get the devices out faster I don't care.

But if this decision in any way impacted getting items to market then I'm gonna start smackin some heads.

Where's my new stuff punk.