m-Vision Video Delivery System now Available for the Smartphone

[Mike Temporale]

<div class='os_post_top_link'><a href='http://www.m-vision.tv/' target='_blank'>http://www.m-vision.tv/</a><br /><br /></div>"We've come a long way from the "walkman" (although you still see them around). It's the exciting world of mobile entertainment with the freedom to see or hear what you want at a time and location of your choosing. <br /><br />So welcome now to m-Vision, the latest in mobile entertainment."<br /><br />"m-Vision is audio/visual entertainment. Because it 's available on your mobile device our video channels are viewable Anytime, Anywhere. And the visual and audio quality is fantastic."<br /><br />They don't actually send you video content on demand. Instead, the channels you have selected are downloaded to your device when you sync. You can then view each piece of content a set number of times, and once it's marked it can be deleted. It requires a large amount of space, 64 Meg for the Smartphone. As such they recommend you install the application to your storage card. The channel line-up looks pretty good. It includes: weather, sports, music, stocks, movie releases, and even an adult channel. All this for a low monthly charge. The education content starts at $4.50, and the basic starts at $10.00. They are based in Australia, so I'm not sure if these prices are AUD or USD. My guess would be USD.

[possmann]

neat concept - sort of a avantgo on steriods I guess....

I'm not buying it though

[jason3fc]

Sounds just like mazingo. Which was by far the worst ever. It was a year of promises about how great the content would be and nothing. They were supposed to have TV shows, and the had the same rotating shows over and over. The news was stale, and the rest of the content was what amounted to glorified ads. They added porn to it as a last ditch effort to sell and I cancelled my subscription. Finally the company just folded. Empty promises, and reused content. Maybe these guys can be different.

[Jason Dunn]

Getting top-tier content that people actually want to watch will be a difficult thing...that's one of the reasons why Mazingo failed IMO: they never were able to secure the content they needed. The networks didn't make it easy either; I heard some wanted 100K up front before they'd even talk to Mazingo... 8O

[GoConnect]

8)
Currency quoted on www.m-vision.tv is in Australian Dollar only. Unlike Mazingo, m-Vision is a push technology. Unlike Mazingo, m-Vision only supports Windows Mobile rather than a myriad of operating systems. This focus, we believe, is critical in managing our R&D resources and cost. Not to mention that we do have far more confidence in backing Microsoft's strategy in the mobile phone industry. Even though m-Vision is a push technology, users are also able to update content at their discretion at their time of choosing.

As to content supply, we will continue to increase the content mix to cater to the international requirement and taste. However, we are mindful of the Mazingo content cost issue referred to in this forum. Our policy in securing content is based on either provision of content for free to us or revenue share with providers. To-date, we have not paid for any content upfront or guarantee any payment. We have found that there are actually a lot of interesting and compelling video contents out there and our job is to aggregate such contents for distribution via m-Vision. Our content aggregation started 3 years ago for our fixed line platform. Visit www.gotrek.com.au for further reference please.

As a public company listed on the Australian and German stock exchanges, we are mindful of return to our international shareholders, on every dollar of capital rather than spending too far ahead based on expected revenue. To-date this strategy has served us well.

Stay tune for more interesting content in the weeks ahead. Your comments on this forum are much appreciated and we are grateful to Smartphone Thoughts for providing this forum to allow us to secure your valuable opinions.

[swbuehler]

They don't actually send you video content on demand. Instead, the channels you have selected are downloaded to your device when you sync. You can then view each piece of content a set number of times, and once it's marked it can be deleted.

This is almost exactly the same service as Mazingo, which folded this past year because continuing the service was too costly.

SWB

[GoConnect]

:roll:
We refer to your comments as to our service being exactly the same as Mazingo and that Mazingo folded as continuing the service was too costly. Our understanding is that Mazingo folded because it supported too many operating systems and the cost of supporting that many operating systems caused its financial grief. We also recall reading posting from Mazingo on certain forum which stated exactly that reason. m-Vision, however, only supports the Windows Mobile operating system. Mazingo also complained about content cost whereas m-Vision's content is supplied either free or on revenue sharing basis with content providers. Hence, the business models of Mazingo and m-Vision are quite different. Mazingo is based on pull technology while m-Vision is a push technology.