David McNamee
02-05-2004, 09:25 PM
<div class='os_post_top_link'><a href='http://www.silicon.com/networks/mobile/0,39024665,39118170,00.htm' target='_blank'>http://www.silicon.com/networks/mobile/0,39024665,39118170,00.htm</a><br /><br /></div>Orange has launched a new program dubbed "Try" that allows customers to try out different services for one month before purchasing them. The idea here is that once people see how valuable things like picture messaging and mobile e-mail are, they'll be willing to pay for them.<br /><br />This is a really good idea. Orange continues to bring new ideas to the mobile phone market. They have also had an in-store "Learn" campaign where Orange employees would answer questions about using the new features of the SPV. Makes me wish that either I lived in the UK or Orange would buy AT&T! :wink: