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View Full Version : IDC Labels Mobile Device Users


Jason Dunn
12-05-2003, 09:12 PM
<div class='os_post_top_link'><a href='http://www.infosyncworld.com/news/n/4384.html' target='_blank'>http://www.infosyncworld.com/news/n/4384.html</a><br /><br /></div>"A new study from research group IDC, entitled 'Exploring Usage Models in Mobility: A Cluster Analysis of Mobile Users', aims to compartmentalise users of mobile devices. Specifically, four types of user were identified. The first they dubbed 'Display Mavens', who primarily use their devices to deliver presentations and fill downtime with entertainment applications. These would be the stereotypical road warrior, formerly carrying laptops for their PowerPoint duties, but now favouring the lightweight solution of Pocket PC with foldable keyboard and VGA-out card."<br /><br />What kind of a user are you? If you've visiting this site, I have a feeling I already know the answer... ;-)