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View Full Version : Me Series Ad Campaign for Windows Phone


Nelson Ocampo
06-16-2011, 09:00 PM
<div class='os_post_top_link'><a href='http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/06/16/introducing-the-me-series-real-people-and-their-windows-phones.aspx' target='_blank'>http://windowsteamblog.com/windows_...ows-phones.aspx</a><br /><br /></div><p>"Curious how other people use their phones? This week we&rsquo;re debuting a new collection of documentary-style shorts called the Me series. Each film essay explores a day in the life of someone interesting who owns a Windows Phone."</p><p><object width="600" height="360" data="http://www.youtube.com/v/QPBD17dwP_M&amp;feature=player_embedded&amp;ap=%26fmt=18" type="application/x-shockwave-flash"><param name="src" value="http://www.youtube.com/v/QPBD17dwP_M&amp;feature=player_embedded&amp;ap=%26fmt=18" /></object></p><p>It looks like Microsoft is exploring a different kind of advertising for Windows Phone now.</p><p>One knock on the "Really?" advertisements was that it didn't show people actually making use of the phone's features.&nbsp; Perhaps this is Microsoft's answer to those criticisms.</p><p>Though, if it is, it's not starting off very well.&nbsp; The first video in the series (above) hardly shows Windows Phone at all.&nbsp; Sure, she's using it.&nbsp; But not in any way that emphasizes how special and different the OS is from the competition.&nbsp; It actually feels like an ad for the user's business, with a little bit of Windows Phone product placement thrown in.</p><p>Hopefully future videos will delve deeper into the Windows Phone OS's unique features and workflow.</p>

rudolph
06-17-2011, 06:50 AM
Agreed, not very exciting -- you could have put an android phone or iphpone in there just as easily and changed nothing else.

landslide
06-17-2011, 10:33 AM
blah blah blah blah blah... phone... blah blah blah... tweet... phone... blah blah blah blah blah blah blah... phone... blah.

virain
06-17-2011, 07:22 PM
Nice try at subliminal messages! All those cookies colors, arrangements of merchandise and the drawing actors discuss, all reminds colors and forms factors of Windows Phone, although the question remains: Will it work?