Jeff Campbell
05-31-2011, 09:00 AM
<div class='os_post_top_link'><a href='http://appadvice.com/appnn/2011/05/unsurprisingly-iphones-distract-people-tv-ads' target='_blank'>http://appadvice.com/appnn/2011/05/...t-people-tv-ads</a><br /><br /></div><p><em>"While Apple might be pretty good at creating TV ads, the company's iPhone is something of a problem for television advertisers. According to a recent study, the iPhone (and other smart phones) are one of the major distractions people encounter when watching TV."</em></p><p><img height="319" src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/zt/auto/1303417243.usr105634.jpg" style="margin-left: 50px; margin-right: 50px;" width="500" /></p><p>Anything that is "aiding in avoidance" is troubling to the advertising industry per AdAge. So when they decided to do a study and find out exactly how much distraction do smartphones cause television viewers. They didn't like the results. During a 30 minute show, 94% of viewers were distracted at some point, and smartphones accounted for 60% of these distractions. I can totally see this as I do exactly the same thing. How about you, does your smartphone distract you from those pesky ads on TV?</p>