Jeff Campbell
05-19-2011, 09:00 PM
<div class='os_post_top_link'><a href='http://www.digitaltrends.com/mobile/apple-stores-mark-tenth-anniversary/' target='_blank'>http://www.digitaltrends.com/mobile...th-anniversary/</a><br /><br /></div><p><em>"Apple opened its first two retail stores ten years ago today, with two locations in Glendale, California, and McClean, Virginia. At the time, most industry watchers-myself included-thought Apple's venture into retailing was a poor choice: why should the company pay for premium space in upscale shopping centers when it commanded only a minuscule portion of the PC market-and particularly when computer makers like Gateway were painfully discovering that making computers and selling computers in a store were completely different things?"</em></p><p><img height="375" src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1305833860.usr105634.jpg" style="border: 1px solid #d2d2bb;" width="600" /></p><p>It sounds like those <a href="http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/3.html" target="_blank">consultants that Apple hired</a> early on to determine the mistakes Gateway made paid off. The retail stores for Apple have been a big hit and quite the showcase for the products from Apple. I love going to the Apple Store as the experience is like none other. Well, Starbucks is a pretty good experience too, I guess top notch customer service pays off.</p>