Would You Like To Know More? Scan This Barcode

[Michael Knutson]

<div class='os_post_top_link'><a href='http://mashable.com/2011/03/22/mobile-barcodes-home-depot/' target='_blank'>http://mashable.com/2011/03/22/mobi...des-home-depot/</a><br /><br /></div><p><em>"Do-it-yourselfers will now be able to do more product research by themselves as well, now that The Home Depot is bringing mobile barcodes to its shelves."</em></p><p><img src="http://images.thoughtsmedia.com/resizer/thumbs/size/600/at/auto/1300844795.usr17748.jpg" style="border: 1px solid #d2d2bb;" /></p><p>With nearly every mobile device sporting a decent (or better) camera, this seems to be a logical way of providing more information for consumers. Once Lowe's starting using the system, Home Depot had to follow, even though they are using competing technology. Have you tried this yet, and, if so, what do you think? Useful?</p><p>&nbsp;</p><p>&nbsp;</p>

[johnm]

I'm curious what software people are using to read these barcodes? Any favorites?

Regarding their use in general - it is pretty smart marketing for several reasons.
1. It engages people - they have to take action so they are more invested.
2. It makes them curious as to what is 'hidden' in the code. I don't think companies are doing enough with this though - they should make it more like a contest or treasure hunt.
3. It get's them directly connected with data they can book mark or forward to friends etc.